We recently received an email from one of our customers, asking us if what she read in an article on a well known coconut blog site was true - that the new trend in sap products now on the market, is diminishing the health-giving benefits of coconut oil production. She really surprised us when she also mentioned that this article had gone viral!
Knowing this to be utterly untrue, we promptly did a little sleuth work to determine the origin of this article. Lo and behold, we discovered that the owner of the blog site that published the article is also the owner of Tropical Traditions, who sells primarily coconut oil, flour, shredded and creamed coconut, so the article was clearly biased in favor of his product line. We've also been aware for several years, that this person owns the URL www.coconutsugar.com, and have often wondered what he has up his sleeve for future products. Yet in his article he builds a convincing case against the burgeoning coconut sap/sugar industry. Curiouser and curiouser...
It is unfortunate that the coconut industry, like most rapidly growing industries, has gotten highly competitive. Keep in mind that we are talking about a part of the world that has a huge abundance of coconut trees, the majority of which are not being used for commercial purposes. As has always been the case, some are designated for sap production and others for coconut production. Tapping a coconut tree for its sap is a centuries old tradition that does NOT in any way harm the tree. It is interesting to note that coconut oil and flour sales are at an all time high worldwide (FAR EXCEEDING sap-related products.) According to the United Coconut Association of the Philippines, exports from January to July of 2010 have surpassed exports for the whole of 2009, in only 7 months! Coconut oil exports increased 129% over the same period last year. http://www.commodityonline.com/news/Philippines-coconut-oil-exports-soar-to-new-record-30550-3-1.html
So, based on these statistics, it is highly unlikely that already thriving coconut farms would be converting to sap production solel for economic reasons, when they are already successfully operating at full capacity. There is NO SIGN that the supply of coconut oil from the Philippines (where the Coconut Secret and Tropical Traditions products are both produced) is diminishing, nor are the exports of it declining, Clearly no one is being deprived of the oil's health-giving benefits because of sap production, as stated in the blog article. Worldwide sales of coconut oil to date, are not even close to maximizing the full potential of the coconut oil industry, because there are so many trees and still so much room for growth. From that standpoint, it makes much more sense for farms to continue devoting their resources to coconut production, rather than converting to sap production which requires entirely different equipment and expertise. However, for those farms that are focused on the collection of sap, once a coconut tree is tapped, the sap continues to flow for over 20 years, a process that is quite sustainable and supportive of the living organism.
If we were to travel back or ahead in time thousands of years, what would be the universal language ~ what would be the common language of communication?